Hong Kong Tourism Board unveils new UK strategy to build on strong visitor growth

As Asia’s World City, Hong Kong seamlessly pairs a high-paced urban centre, famed for its globally acclaimed bars and Michelin-standard dining, with serene coastal escapes, rugged mountain trails, and a tapestry of distinct neighbourhoods and outlying islands, each offering a unique sense of discovery.

On the back of sustained growth from the UK market, Hong Kong is launching a fresh strategy encouraging travellers to not just visit but stay longer and venture further to discover just how much can be found “Only in Hong Kong”.